AI search visibility: GEO and AEO
AI search visibility is the extent to which AI assistants — ChatGPT, Perplexity, Gemini, Google AI Overviews — name your company in the answers they generate. Unlike classical SEO, the goal is not a high-ranking link but being cited inside the answer itself, frequently with no click involved.
Why this started to matter
A share of the traffic that used to arrive from search results now ends at a generated answer. The buyer asks, receives two or three recommendations and does not scroll further. If your company is not in that answer there is no opportunity to be considered — regardless of how well the site ranks.
This does not mean SEO stopped working. Models largely draw on the same pages search engines rate highly, which is why we treat the two as a single body of work rather than competing services.
What the work consists of
Sequence matters. Technical obstacles come first, because nothing downstream holds without them. Then content structure. Then presence in the sources models draw on.
- Technical layer
Whether model crawlers can reach the site at all, whether content exists in the HTML without executing JavaScript — most model crawlers do not run it — whether structured data describes the company and its services, and whether the site is indexed correctly.
- Content structure
A self-contained answer in the opening paragraph, headings phrased as questions, figures and dates in text rather than images, comparison tables, a named author. The model has to be able to lift a fragment and quote it without distortion.
- Third-party sources
Models cite Wikipedia, directories, industry listings and comparison pages. We identify where your company is missing and work towards presence where that is both possible and legitimate.
- Measurement
A fixed question set measured on a cycle, reported with the spread between runs. Without it there is no way to separate the effect of the work from the natural variance of model answers.
What cannot be promised
There is no purchasable ranking inside ChatGPT and no stable algorithm to optimise against permanently. The same questions asked twice return different answers. Any guarantee of placement in AI answers is a promise about something the provider does not control.
What can be done is removing specific, verifiable obstacles, improving the probability of citation, and measuring the change honestly. That is what we sell, and that is how we account for it.
Frequently asked questions
How is this different from SEO?
SEO targets a click on a link. AI search visibility targets your company being named inside a generated answer. The technical foundation overlaps substantially; the measurement and the outcome do not.
Does this work for smaller companies?
Often better than classical SEO, because in many niches competitors are not working on it at all. At a smaller scale a one-off audit with a fix list is usually the sensible option rather than a retainer.
How is progress reported?
As the share of citations across a fixed question set, measured repeatedly and shown with variance — not as a position, since positions do not exist in generated answers.
Other services
Send us a domain and we'll show you where it stands
Every quote includes a preliminary measurement: a handful of questions from your industry run through the assistants, so you can see the starting point before committing to anything.
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